Putting Chatbots to the Test: Is Artifical Intelligence Better Than Websites?
Chatbots are robots that simulate conversation with human users through instant messaging services like Facebook Messenger. In the last year, several brands launched chatbots and promoted them heavily through ad campaigns. For example, you can now chat with a virtual chef (in French) on Quebec’s pork producers Facebook page. Guess what? The virtual chef can suggest many recipes to integrate pork in your menu. Such marketing initiatives usually catch the interest of consumers, businesses and media. It’s trendy, innovative and cool technology-wise… but is it really useful? Read more