Tag Archive for: user experience

Pupil Dilation and Cognitive Load: Usability Testing Innovations

We test websites because it’s still the best way to directly collect users’ point of view. It’s often the only way organizations can see how people actually use their website. For that alone, usability testing is essential, even in its simplest form.

Website testing, also known as usability testing, keeps getting better and better. Modern methodology and technology make usability testing more objective and precise than ever. We can now measure attention, attraction and arousal to better understand how users interact with a website. We can also track something we haven’t discussed much in our blog until now: cognitive load. Read more