Eye Track Behavior 2014: A personal account of the conference

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Sponsored by Tobii, Eye Track Behavior is a small size conference dedicated to eye tracking research. Research studies accross the marketing, usability, education and medical fields using eye tracking were presented during a one and half-day conference on Sept. 11-12.

It was fascinating actually to witness how such varied expertises could still share common concerns about pixel, screen and angular spaces for a few days! Read more

Multichannel Back-to-School Shopping

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The second half of September is beginning and many parents are still rushing to complete their back-to-school shopping online on multiple devices or in-store. In both cases, smartphones have probably been useful during this process. According to a recent eMarketer’s study, 59% of the American mothers intended to use their smartphone while doing their back-to-school shopping in store in 2014. Read more