Tree Testing

What Is Tree Testing?

Users are asked to complete tasks on a website or mobile app using new menu structure. Tree testing (also called reverse card sorting) often comes after a card sorting activity. This method is used to validate the classification of content items by testing the new architecture’s efficiency.

Why Do Tree Testing?

If you want your clients to value your content, they must find easily and quickly what they are looking for. 

Tree testing helps you collect the users’ impressions regarding your new information architecture globally and for specific tasks. Is it easy to access your products or services description? How much time does a user need to find how to locate a store on your website? Is the news section located where your clients expect to find it?

Insights that emerge from card sorting often lead to a remodeling of the information architecture. Tree testing is used to test the final product in a real situation and to make sure changes that were made previously are justified.

What Is the Process Surrounding Tree Testing?

We begin by deciding together which tasks users will complete in the activity. These tasks are based on your website’s and mobile app’s objectives. If the content items and their classification are based on a card sort, we include items that were previously listed as problematic.

After the tests, imarklab provides a series of recommendations to improve information architecture and enhance user experience.