Team
The imarklab multi-disciplinary team is made up of experienced consultants and researchers with more than 10 years experience in the electronic marketing and user experience domains.
History and Mission
imarklab was founded in 2011 to allow the RBC Financial Group Ecommerce Chair of HEC Montreal to expand its activities. The Chair has worked in collaboration with many companies since its foundation by Jacques Nantel. In 2014, imarklab engaged in a strategic partnership with Leger.
Our mission is to provide consulting services to organizations wishing to manage and solve problems related to interactive and online user experience aspects of marketing. Our approach is about working closely with organizations to conduct commercial research according to scientific principles.
Advisory Committee
Jacques Nantel
Executive Vice President of Leger
Professor at HEC Montreal
Founder of the RBC Financial Group Ecommerce Chair
Jean-Marc Léger
President of Leger
President of the International WIN Network
President of the Board of Trade of Metropolitan Montreal
Team
Sylvain Sénécal, Ph.D.
President
imarklab
Sandrine Prom Tep, Ph.D.
UX Vice President
imarklab
Alexandre Tellier, M.Sc.
Research Director
imarklab
Amélie Bériault Poirier, M.Sc.
Analyst
imarklab