In addition to being at the head of imarklab as President, Sylvain Senecal is Professor in Marketing, Holder of the RBC Financial Group Chair of E-commerce and Co-director of the Tech3Lab at HEC Montreal. He has been working on digital marketing projects and researches since 1999. His research interests are related to consumer marketing on the Internet and business marketing on the Internet. His work has been presented at several international conferences and published in prestigious scientific journals in marketing and electronic commerce such as the Journal of Retailing and the International Journal of Electronic Commerce. He has taught in many countries and collaborated with more than ten companies in the last years.