Amelie Beriault Poirier is analyst at imarklab. She has a Bachelor’s degree in business administration and a Master’s degree in marketing from HEC Montreal. She wrote her Master’s thesis about visual social media such as Pinterest. She oriented her work toward the potential role of these platforms in the purchase decision-making process. She acquired a deep understanding of online consumer behavior and social media. In her interactive marketing research projects, she prioritizes methodological approaches that combine quantitative and qualitative data. This methodology allows her to have a complete understanding of online and mobile consumers’ behaviors.