Overview of imarkscore
In today’s highly competitive environment, customer satisfaction is the key to commercial success. Probing the awareness of a brand’s interactive presence has become absolutely essential.
What is imarkscore?
The only Canadian index which measures the quality of organization’s interactive presence by analyzing its presence on:
- The Web
- Social Media
- Search Engines
- Mobile Sites and Applications
The Value of imarkscore
The imarkscore index is highly valuable to an organization. The index resulting from an evaluation, together with the associated reports, enables overall and detailed comparison with:
- The competition
- Best practices
- Past performance (imarkscore is recalibrated annually)
Positioning
The index is a valuable management tool for strategic positioning. Its contribution derives from:
- Determination of consumer perceptions and intentions relating to a brand
- Identification of the strengths and weaknesses of interactive communications
- Improved understanding of the threats and opportunities associated with an interactive dimension within one or more industries
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